I design to make everyday experiences familiar, natural and delightful
I have over a decade of experience in designing experiences accross, food, fashion and finance. I believe great products are a by-product of incredible talent and integrated process.
Design Head - Limeroad . Feb 18 - Jan 19
- set up the design team and function within Limeroad
- created the design systems, bringing consistency and speed to product cycles, also brought the production time down by 30%
- redesigned the overall user experience from onboarding to retention to reduce friction and improve growth curves
- created a pod culture for better cross collaboration and consumer visibility with faster response cycles across user touchpoints
Cofounder - Pluck . Aug 16 - Jan 18
- helped clients of Pluck in setting up design processes and teams, and in overall user research and experience design.
Design Head- TinyOwl. Feb 15 - Mar 16
- hired, scaled and retained the design team, scaling from 3 to 16 designers
- worked with product head in shaping the organisation and product process cycles, resulting in 43 per cent productivity uptick
- lead the research and user experience defining the core product
- streamlined cross collaboration amongst product teams, to both build consumer visibility accross team and get faster feedback to iteration, resulting in rich product experiences when shipped
Cofounder - Pluck . Jan 10 - Jan 15
- helped grow business and lead design team at Pluck. driving design systems, high-level user interaction flows and interface design accross projects
Sr.Consultant- DY Works. Oct 08 - Jan 10
- led Design and Brand Strategies: conducting design research, synthesis, brand idea, brand positioning, brand architecture, user experience navigation, design strategy and brief.
Reach me on: email@example.com