Hello

I am Hozefa, I lead great design teams to build products that people love.

I recently was head of design for a fashion e-commerce at Limeroad, prior to that I helped shape the food ordering experience as a Head of Design for Tinyowl.

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Hozefa

LIMEROAD . FASHION . 2018

How do you solve for Cognitive Dissonance in fashion?

Fashion is a high latency purchase, to help users stay invested you need to solve for cognitive dissonance.

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Limeroad

TINYOWL . FOOD . 2015

How paucity of time and food coalesce?

Food ordering has a long tail but needs a short funnel, users are generally hungry and have little time to act on getting their food. A succint user experience with trust embedded is key to winning.

see work
Limeroad

HDFC LIFE . INSURANCE . 2019

Creating a sense of belonging for worlds best Life Insurance Company

Making sure that you keep the strong brand legacy, yet become relevant for the new audience. Built Design systems to make old and new users feel the promise of HDFC Life.

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HDFC

See future works

I am looking to to understand consumer behaviours accross industries and keep on adding to my work. Stay updated on my work and thoughts add your email address.

Exciting work

I like solving deep seated fundamental people problems.
Incase you have one and believe design is central to solving it, reach out to me. I am generally engaged with work so I would encourage you to reach out ahead of time

Reach me on: hozefa.ayyaji@gmail.com