Hello
I am Hozefa, I lead great design teams to build products that people love.
I recently was head of design for a fashion e-commerce at Limeroad, prior to that I helped shape the food ordering experience as a Head of Design for Tinyowl.
I recently was head of design for a fashion e-commerce at Limeroad, prior to that I helped shape the food ordering experience as a Head of Design for Tinyowl.
LIMEROAD . FASHION . 2018
Fashion is a high latency purchase, to help users stay invested you need to solve for cognitive dissonance.
TINYOWL . FOOD . 2015
Food ordering has a long tail but needs a short funnel, users are generally hungry and have little time to act on getting their food. A succint user experience with trust embedded is key to winning.
HDFC LIFE . INSURANCE . 2019
Making sure that you keep the strong brand legacy, yet become relevant for the new audience. Built Design systems to make old and new users feel the promise of HDFC Life.